Case Study
Redesigning consumer insurance experiences
200% increase in policy quotes with a scalable architecture capable of faster rollouts
Redesigning the consumer experience for insurance quotes
A prominent Insurtech, recognized as one of the nation’s largest and fastest-growing personal lines insurance brokers, was looking to redesign their consumer experience for requesting insurance quotes. The primary goal of the redesign was to create a flexible application architecture that would allow their Product Marketing team to perform dynamic A/B testing of various user flows and customizations of new features. Another key goal was to significantly reduce the time from an initial quote request to when an agent contacted the user.
Streamlined architecture, modular design, phased implementation
- Valent Partners began by completing an assessment of the current application architecture and reviewing the project’s roadmap with the product owner.
- A future state application was designed to support the modularity, experimentation, and reusability requirements.
- Valent Partners provided a senior engineer/architect to assist with design, development, and application architecture.
- The first phase of the project – including the new application architecture and redesigned front–end application – was built and implemented over a 4-month period. Followingdevelopment, the application was rolled out to production in phases using a percentage-based routing policy, leveraging an A/B testing tool.
- Future enhancements – including consumable APIs for insurance partners - were completed in later phases.
200% increase in policy quotes with a scalable architecture capable of faster rollouts
- A proven, scalable and flexible architecture is in production which can support experimentation and rapid product changes based on user feedback.
- The redesign was completed within the project’s original timeline and resulted in a 100% increase in custome rquote submission rates.
- Sold (bound) policy rates on their designed application increased by 50%.
- The product team expedited the rollout process for the application given the overall success of the launch.
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